Executive Summary: Stay in Your Lane – Marketing Guidelines & Review List

What This Guide Is About

Provides a clear framework for ethical and aligned marketing within the 12 Principles of Digital Freedom.
Encourages creative outreach while protecting trust, transparency, and integrity.
Outlines potentially problematic techniques that require review before use.
Reinforces that this is a trust-based project, not a free-for-all affiliate frenzy.
Offers a safe and flexible structure — you’re not restricted, but you are responsible.

Key Points

You’re free to market creatively — as long as it aligns with the values and purpose of the project.
If you’re planning to use techniques that resemble high-pressure, deceptive, or manipulative marketing, you need to check in first.
The guide includes a compact checklist of commonly misused marketing tactics (e.g., fake scarcity, exaggerated claims, undisclosed tracking).
Nothing is automatically banned, but everything questionable must be reviewed.
The goal is to avoid recreating the same exploitative systems we’re trying to escape from.
Transparency and authenticity are your best tools.
If in doubt, ask for guidance — we’re here to help you succeed without compromising the mission.

✅ Summary Guidance

Use good judgment. Don’t try to out-sleaze Big Tech. Build trust, not tricks. And when in doubt, reach out.

1. DFA Marketing Prinviples

The Digital Freedom Alliance (DFA) exists to empower people to regain control of their digital lives. This marketing plan outlines the DFA’s approach to content creation, approval, publishing, and community building across multiple platforms — all in alignment with the mission of digital sovereignty and in full compliance with the 12 Principles of Digital Privacy.

All marketing efforts must support the larger mission of spreading Digital Freedom.

Core principles: honesty, transparency, empowerment — not fear.

2. Values & Tone

Core Values: Honesty, Transparency, Digital Sovereignty, Practical Empowerment
Tone of Voice: Positive, Educational, Non-Judgmental, Occasionally Entertaining
Exclusions: No fear-mongering (“Fear Porn”), No partisan politics, No divisive religious content, No speculative content without context
Positioning: Digital Freedom > Left/Right narratives

3. Marketing Objectives

Content Goals

Generate interest
Stimulate engagement
Educate
Motivate
Empower
Entertain
Warn (with solutions)
Balance across these is ideal in all content streams.

Platform Goals

Drive traffic to DFA projects and ecosystem
Promote adoption of the CARS system and 10 Steps Training
Migrate users away from Big Tech platforms
Encourage use Digital Freedom alternatives

4. Content Strategy

4.1 Content Production

Primary Workflow Goal: Develop a fully automated AI content generation from curated transcripts.
Interim Workflow: Manual + semi-automated for training and quality control.
Final Oversight: Always includes human curation and approval.

Content Types Include:

Video reviews (AI + transcript)
Course videos (non-marketing)
Memes and infotainment
Commentary on current events
Reactions and curated external content
Educational explainers
Digital Freedom Tech demos

4.2 Editorial Philosophy

Every piece of content must:

Relate to Digital Freedom
Contain a clear purpose and value
Be positive or solution-oriented, especially if discussing threats
Avoid obvious or subtle promotion of political, religious, or conspiratorial agendas unless clearly framed

5. Platform & Channel Strategy

5.1 Tube Segmentation

`/Walk Away from Big Tech` (Training Related)

Course and other training related videos
Strictly non-marketing
Publishing starts immediately

`/Digital Freedom News & Alerts`

General marketing stream
Mix of curated, original, and reactive content
Accepts memes, reviews, reaction content
All content must relate clearly to Digital Privacy or have enough contextual relevance to justify its inclusion

Inclusion Threshold Rule: Either

A sufficient % of Digital Freedom relevance

OR a clear, compelling justification

Example: A news story about Big Tech overreach might contain no privacy solution on its own, but inclusion is justified only if DFA review adds the solution/mitigation in commentary.

6. Content Approval Guidelines

6.1 General Disclaimer Template

“The views expressed in this content do not necessarily represent those of the Digital Freedom Alliance. This video is included because it contains valuable insights into issues of digital privacy and freedom.”

This replaces long-winded lists of what we don’t endorse (political, religious, speculative, etc.) with a unified, non-judgmental statement.

6.2 Specific Justification Requirement

All published content must include:

A unique insight, valuable new info, or
A strong interpretive frame linking it to digital privacy

Creative integrations are allowed (e.g. speculative story → segue into privacy lesson), but cheap loopholes are not.

If the justification is not obvious, it must be CLEARLY STATED in the review.

6.3 Red Lines & Risk Content

The following types of content require heightened justification and careful curation:

Content pushing an agenda (political, religious, ideological)
Content presenting “facts” or conspiracies
- Can be included, but only if:
  - Clearly framed as speculative or debated
  - Accompanied by basic credibility research
  - OR framed as an exposé or rebuttal
Content with extreme opinions that violate the 12 Principles of Digital Freedom
- May be included with specific disclaimer upgrade
- Must acknowledge and explain reason for inclusion

7. Call-To-Action (CTA) Policy

Each content piece should end with a CTA that provides hope and direction:

Examples:

Watch the 10-Steps Course
Try a specific tool or platform
Share the content
Read a CARS profile
Join the DFA Network

8.1 Platform Tiering

Tier 1: Untrusted / Lead Generation Platforms

These platforms are centralized, potentially compromised, or run by Big Tech/Big Brother.

Examples: YouTube, Facebook, Instagram, Twitter/X

Use Strategy:

No encouragement to follow, like, or comment
No conversations
Post only to lead people to safer platforms
Always include CTA pointing to “100% FREE private network” or course

Tier 2: Trusted / Trustless Engagement Platforms

These platforms are built on principles of decentralization, open-source, and privacy.

Examples: Mastodon, Nostr, Matrix/Element, Qortal, Scuttlebutt

Use Strategy:

Encourage discussion, reposts, and community participation
Users advised to consider their Trust Ranking Score before publishing
Share content freely but privately

9. Trust Ranking Tool

The Digital Trust Ranking Tool is an AI-powered system we developed to evaluate the trustworthiness of:

Platforms
Services
Organizations
Technologies

It is based on the CARS Trust Evaluation Formula and reflects:

Openness (Open Source)
Decentralization
Privacy track record
Commercial motivations
Surveillance connections
Government/corporate affiliations

Use Case: Included in platform overviews and individual reviews.
Result Format: Trust score (e.g. 7/10), with optional link to full report.

Example Output
Trust Ranking Score:
7/10
View Full Report

Trust Scores can be added to any content piece, platform evaluation, or service recommendation.

10. Content Examples & Inclusion Logic

Content Type	Inclusion Justification
News Report: Big Tech Surveillance	Valid if DFA review includes mitigation/solution
Conspiracy Theory Video	Valid if framed as speculative with reasons for plausibility
Religious Prophecy	Invalid unless reinterpreted clearly as metaphor for privacy topic
Political Agenda	Disqualified unless reframed with neutral privacy lessons
Meme (Humorous)	Valid if related to Digital Privacy or Free Tech
Tech Tutorial	Valid only if solution respects Digital Freedom principles
External Video Review	Valid if includes clear added value + DFA CTA

Stay in Your Lane: Marketing Guidelines & Review List

This guide is your roadmap. Stick to it and you’re clear to go.
Planning something outside these lines? Talk to us first.

This project is built on trust, transparency, and integrity. While we encourage creativity in how you spread the word, we expect you to operate within the spirit of the mission. If you’re considering a strategy that’s on or similar to anything in the list below — contact us and present your case.

We don’t automatically reject these methods, but we need to review and approve them before use, especially when they walk the line between ethical marketing and manipulative tactics.

If You’re Considering Any of These — Check In First:

Referral chains, MLM-style structures, recruitment-based earnings
Fake scarcity (e.g. countdowns, limited spots)
Aggressive or emotional pressure (“don’t miss out”, fear/shame-based messaging)
Exaggerated income claims, unrealistic promises
Manipulated testimonials or AI-generated personas
Clickbait or sensational headlines
Undisclosed affiliate links or referral incentives
Pixel tracking, email harvesting, browser fingerprinting without clear opt-in
Mass unsolicited messaging (DMs, email blasts, spam posting)
Using government-style or news-style pages to simulate authority
Any funnel or retargeting strategy that hides the real intent or cost

Final Word

Use your best judgment, stay aligned with the mission, and when in doubt — ask.
We’re open to smart strategies — but not at the cost of trust.

If you can explain why your approach adds value and maintains transparency, we’re happy to review it.

Version 1.0 2nd July 2025